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  Case Study: Ben Westlund

  Look at: websites | literature | multimedia | earned media

 
 

A OneSource client since 2003, Ben Westlund, a Republican Oregon state Senator began thinking about switching parties soon after surviving cancer. In early 2004, with the help of OSS principal, Stacey Dycus, Westlund ran a write-in campaign to add the Democratic nomination to his name. The campaign included an endorsement ad and a mail piece. Results: 8% of Democrats wrote Westlund in.

In the 2005 session, Westlund became a leader for civil rights for GLBT Oregonians. OSS provided speech writing and political support.

In February 2006, Westlund became an independent and launched a campaign for Governor.

OSS provided advance strategy and message development, then managed his statewide campaign including gathering 50,000 signatures, raising over half a million dollars and garnering extensive media coverage in six months. The OPS-designed website, www.westlundforgovernor.com received Politics1 Site of the Day while their ad received attention on the National Journal's Hotline.

So as to not be a spoiler, Westlund withdrew before qualifying and endorsed the Democratic incumbent and, after the election, OSS helped him switch to Democrat.

He is currently running unopposed for Oregon State Treasurer.


"The OneSource team has provided me with sound advice and strategy as I navigated the most difficult of political maneuvers."

 
     


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[OneSource] combines smarts and heart in their work -- what they produce is sharp, attractive and effective.

- Rep. Peter Buckley

BenWestlund.com: Site of The Day (nationally)

- Politics1.com

Your team did a fantastic job coordinating media and the rally on our lobby day. The turnout was great!

- Lara Smith,
NAMI Oregon

[Westlund's] website is one of the best of any Northwest campaign this year.

- Randy Stapilus,
Ridenbaugh Press

It's official, you rock. More attendees than expected, more [money] raised, more sponsors, more excitement and enthusiasm. Damn good job.

- Charlie McHenry

The fact that [a TV spot] was done for about as much money as it costs to buy pizza for a phone bank is pretty impressive.

- Charlie Burr

 
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OneSource Strategies
Salem
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| Bend
(541) 350-2781
info@onesourcestrategies.com

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