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  Case Study: Healthy Oregon Act

  Look at: websites | literature | multimedia | earned media

 
 

Health care is the hottest campaign topic and will be for years to come.

The principals at OSS have been on the forefront of health care reform, working the issue as legislative staff in Oregon's 2007 session. OSS crafted and implemented the lobbying strategy to pass the Healthy Oregon Act that will lower costs, improve quality and provide access to to every Oregon citizen.
 

During Oregon's 2007 legislative session, OSS built HopeForAHealthyOregon.com as a resource for the proponents of Senate Bill 329, the Healthy Oregon Act.  Legislators, stakeholders, and the media were all able to refer people to the site for information.

The site was designed to cater to stakeholders and provide precise information to each of four groups: businesses, families and individuals, senior citizens, and health care providers.

   

During the legislative session, OneSource managed a statewide outreach tour, reaching fifteen cities in March and involving twenty-four legislators.  In addition to managing logistics and materials, OneSource handled earned media as well.

View earned media

At the same time, literature was created to not only explain the measure but also answer the most pressing questions.  Materials were presented to every legislator.

   

Tour Handout: Flowchart (4.8 M)
Explanation of workgroup structure
Fiscal benefits outlined
Frequently Asked Questions by group
All Sheets

 

The bill passed 19-11 in the Senate and 53-5 in the House.  OneSource Strategies is working with national partners to help create national reform.

 
     


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[OneSource] combines smarts and heart in their work -- what they produce is sharp, attractive and effective.

- Rep. Peter Buckley

BenWestlund.com: Site of The Day (nationally)

- Politics1.com

Your team did a fantastic job coordinating media and the rally on our lobby day. The turnout was great!

- Lara Smith,
NAMI Oregon

[Westlund's] website is one of the best of any Northwest campaign this year.

- Randy Stapilus,
Ridenbaugh Press

It's official, you rock. More attendees than expected, more [money] raised, more sponsors, more excitement and enthusiasm. Damn good job.

- Charlie McHenry

The fact that [a TV spot] was done for about as much money as it costs to buy pizza for a phone bank is pretty impressive.

- Charlie Burr

 
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OneSource Strategies
Salem
| Portland
| Bend
(541) 350-2781
info@onesourcestrategies.com

more contact info

   
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