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Case Study: Crisis Management   Look at: websites | literature | multimedia | earned media
	"Club's customer attacks gay patron" Not a good headline and we kept it from happening when a local club's gay patron was attacked on the dance floor by another customer. The uninsured victim experienced severe injuries and the club's owners were appalled. We helped them to turn the tragedy into an opportunity with a few strategic steps. First, they reached out to the victim instantly and ultimately hosted several fundraisers, including a drag show, to cover his medical expenses and demonstrate tolerance.  Second, they assisted law enforcement in their investigation in every way possible.  Third, they spearheaded a business coalition to promote tolerance.  And lastly, they increased their own internal security and customer safety by making their bouncers more visible. Instead of becoming known as an unsafe place, with our help, this business became a strong ally of the gay community and earned a good reputation with the community at large.